Step #1. Have the right event
Focus on the right market. At this time the demand for ” Family Entertainment” is at an all-time high. The reason for that is … demographics. The baby-boomer generation accounts for the largest population bulge by far, and right now the boomers are raising children of their own. Result: An enormous family market! If you want an event fundraiser that’s virtually guaranteed to succeed, stay away from special interest or “niche markets” and go with something that has a built-in, ready-made, large audience. Magic has long been recognized as the ideal family entertainment. It crosses over generational boundaries and indeed brings out the child in all of us … something parents can enjoy right along with their children.

Step #2. Set a goal and follow your plan
Not doing this is the main reason why many fundraising efforts fail. Without a clear goaland plan of action to get you there, everything is left up to chance. And with so many worthwhile organizations all competing for dollars to sustain their activities, you simply cannot afford to make this mistake. Goals should be set for your entire yearly fundraising agenda as well as for individual fundraising efforts. The best plan “dovetails” one fundraiser into another, allowing you to achieve maximum results with minimum effort.

Step #3. Publicize your event
You need to create publicity that builds awareness and draws huge crowds to your event. One way to do this is through the use of top-notch, professionally produced posters, flyers, and media advertising materials. Another is by staging publicity stunts, involving local “celebrities”, holding contests, giving away free tickets, and so on. A little later I’ll be discussing some real-life examples that sponsors of my magic shows have used to tremendous effect.

Step #4. Multiply your manpower and increase participation
Nobody – especially those faced with the challenge of raising funds for their school, club or organization – wants to go it alone. Unfortunately, these days it is becoming increasingly difficult to find people who are willing or able to commit time to the various projects required of them. That’s why it’s essential to make it easy, make it fun and make it rewarding for people to join-in. And the number one thing you must always do for everyone that assists with your project is to give recognition and thanks for their efforts.

Step #5. Maximize your earnings potential
Since most “event fundraisers” are one-day affairs, you must be able to wring the most dollars out of the effort. The best way to do this is through Piggyback Fundraisers … a technique you can use immediately to double, triple, even quadruple your earnings from all of your events! You’ll be introduced to several amazing Piggyback Fundraisers that have proven over and over again to be wildly successful for sponsors of my magic shows and other events.